sean’s place

Endura

As I sat on the couch this evening, I decided to do some research on my company’s flagship CCTV systemization product: Endura. As an insider, I have better-than-average knowledge and opinions about Endura (especially its internals) than a regular Joe on the street, but I wanted specifically to know what buyers thought of it. That’s what counts, right?

So, I Googled it. Just the word “Endura.”

I went page by page looking for references. I found all sorts of things that were called Endura, but not the “Endura” I wanted. Until page 6.

Page 6.

And on page 6, I found an indirect reference. Not even a link to our website (by the way, it’s http://www.pelco.com). This struck me as odd, especially given the networked, Linux, video, techno-geek parts that make Endura the world-class hub of your video security needs. What gives?

Oh, and by the way, a direct reference to our site didn’t occur in the first 25 pages of search result.

I guess I should call off my search now.

Update, a little later that evening: I tried the search again. Turns out Endura does make the front page, with a lower-case ‘e’ and no description. I’m not sure if I just passed over it the two times I looked prior to writing this, or if Google has transparently updated their search index. I’m curious to know if I leave this post up here, will I get better play on Google for the word “Endura”?